JD Kalmenson, CEO of Montare Behavioral Health, one of the largest and fastest-growing mental and behavioral health companies in Southern California, interview Adi Jaffe, Ph.D. Adi Jaffe, Ph.D. is a #1 best-selling author (The Abstinence Myth) and a nationally recognized expert on mental health, relationships, and shame. He lectured in the UCLA Psychology department for the better part of a decade and was the Executive-Director and Co-Founder of one of the most progressive mental health treatment facilities in the country - until he started IGNTD. Dr. Jaffe, through IGNTD, is changing the way people think about, and deal with mental health issues. His passion in the role of shame destroying lives is the philosophy behind IGNTD Recovery and its aim to greatly reduce the stigma of mental health.